Addepar Partners With Morgan Stanley PWM In Largest Deal Yet

Tom Burroughes

11 January 2017

Addepar, based in the US, has forged an agreement with Morgan Stanley, marking what the company said was its largest partnership with a wire-house in its history. Addepar says it is an investment management platform that aims to work as an operating system for the financial world.

Morgan Stanley Private Wealth Management teams will use Addepar's data aggregation, performance reporting and client portal to do sophisticated analysis and fulfill end-clients' needs for tailored communications.

The deal comes after a busy year for Addepar, it said in a statement yesterday. In 2016, it reached the milestone of more than $500 billion in assets on its platform, and added more than 85 new clients and partners to its roster of more than 200 wealth managers, family offices and banks. Clients and partners include Crescent Grove Advisors, Crow Holdings Capital, Dynasty Financial Partners, Jefferies and Tiedemann Wealth Management. It also recently released the Addepar Open API , used by clients and integration partners including Salesforce Wave for Financial Services Cloud.

Addepar has offices in Silicon Valley, New York, Chicago, and Salt Lake City.